De Beers LV - West Coast Style

De Beers LV will soon be found at one of the world’s most exclusive addresses, Rodeo Drive in Los Angeles.

Next year the company is slated to open the doors of its first U.S. retail outlet in New York at the St Regis Hotel and has now announced that it plans to open a second U.S. store shortly after.

“Our presence should increase public interest in diamond jewelry for all the jewelers on Rodeo Drive,” says Alain Lorenzo, chief executive officer of De Beers LV.