DTC Signs Bollywood Star Kajol as Brand Ambassadress

De Beers’ Diamond Trading Company (DTC) has signed Bollywood actress Kajol for a two year stint as its Asmi diamond brand spokesperson or ambassadress.

DTC Executive Director of Marketing, Stephen Lussier, said on choosing Kajol, “An intensive consumer survey revealed that Kajol inspires women across India. They clearly see her as a woman who exhibits a strong inner fire to rise above all and strive to be the best. Hence, we are delighted to present Kajol as the Asmi woman”.

The Asmi diamond jewelry line is promoted as the contemporary Indian woman’s choice.

According to DTC India Marketing Director Cherie Tandon Saldanha, “The collection is based on the proposition that Asmi diamond jewelry is a reflection of the Inner Fire of a woman. Kajol is the apt Asmi woman.”

Saldana went on to say the collection “offers the woman of today a range of distinctive, contemporary yet affordable designs in diamond jewelry. The Asmi collection is a unique symbol of a modern woman's drive and attitude to work and life. It stands for all that she has accomplished and wants to accomplish in her life.”

Kajol, speaking at the official announcement said, “There is an achiever in every woman. It is her spirit, her inner fire that helps her overcome life’s challenges and rise above it. Asmi recognizes this.”