IDEX Poll: Most Won’t Consider Selling Synthetic Diamonds

If you thought that the diamond industry views synthetic diamonds as the enemy, sticking whole heartedly to the natural diamond only, you might be surprised by the results of IDEX Online’s latest poll. While most won’t or don’t think they’ll sell synthetic diamonds, still many do or are considering so positively.

Last week we asked our members ‘Will You Consider Selling Synthetic Diamonds?’ 47 percent of respondents gave a flat out “Not at all” joined by another 12 percent who said “I don’t think so”.

But much to our surprise, 41 percent of respondents gave a positive answer: 35 percent saying they are “considering it positively” with another 6 percent saying they are in fact already selling synthetics.

Some might consider such an attitude ‘cannibalism’, harming the natural diamond trade by promoting or considering the promotion of a competing product.

Yet a different view is one of covering bases. Just like car dealers offer both American and Japanese cars, likewise diamond dealers, polishers and retailers want to ensure that when one product does not do well, another might compensate for the lost income.

You are welcome to email us your thoughts on this issue.

Following the India International Jewellery Show (IIJS) held in Mumbai last week that got flooded, this week we are asking ‘Will you return to IIJS next year?’. Please let us know.