Amazon’s Bestselling Jewelry: Diamond Earrings

Amazon.com said that the 2006 holiday season was its best ever, with its busiest day being December 11. On that day, Amazon customer orders exceeded 4 million items. Among its bestselling jewelry items were diamond stud earrings.

Bestsellers included 14k white gold stud earrings set with round diamonds, platinum round diamond 4-prong stud earrings, and a sterling silver open double flower pendant.

Watches were also popular, with the Bulova women's diamond bezel chronograph watch, Invicta men's automatic pro diver S2 watch, and Movado women's amarosa watch topping the watch list.

The e-tailer reported it wrapped up its first ever Amazon Customers Vote promotion, where 1,000 Xbox 360s were sold in 29 seconds, and 1,000 Axion portable DVD players were sold in 34 seconds.

"We are truly grateful to our customers," said Jeff Bezos, founder and CEO of Amazon.com. "Happy holidays and happy new year to all from Amazon.com employees around the globe," Bezos added.