Harry Winston, Buccellati and Cartier Top Luxury Jewelry Brands

Harry Winston was rated the top luxury jewelry brand by the ultra-wealthy, according to the New York City-based Luxury Institute's 2007 Luxury Brand Status Index (LBSI) survey. Harry Winston, the leading brand by a wide margin, was followed by Buccellati, slightly above third-place Cartier.

Brands rated, in alphabetical order, include Asprey, Blue Nile, Boucheron, Buccellati, Bulgari, Carrera y Carrera, Cartier, Chanel, Chopard, David Yurman, DeBeers, Dior, FRED, Graff, Gucci, Harry Winston, Mikimoto, Piaget, Tiffany, and Van Cleef and Arpels.

According to Milton Pedraza, CEO of the Luxury Institute, the brand reputation survey was developed at the request of luxury CEOs “to provide objective, independent tracking metrics that luxury executives can use to efficiently gauge where they and their competitors stand with wealthy and ultra-wealthy consumers.”

This year's survey includes a new 'brand referral' metric, as well as 'next brand purchase intent' metrics to better understand the strength of each brand.

A representative sample of ultra-wealthy American consumers, with a minimum household income of $200,000 and a minimum household net worth of $5 million, was surveyed online. Survey results are weighted to match the demographic and net worth profile of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.