LVMH’s ELuxury.com Closing Retail Operations
January 15, 09
Designer e-commerce site ELuxury.com will slowly shutdown it sales operation, shifting into an online magazine. The site, founded in 2000 by LVMH Moët Hennessy Louis Vuitton, is doing the change because many of the offered brands have their own online presences.
The change is expected to take about six months.
An LVMH spokeswoman quoted by WWD said the reason for the closure was not based on the site’s financial performance.
ELuxury.com offers luxury goods such as designer apparel and accessories. The offerings included LVMH brands such as Christian Dior, Pucci, Celine, Marc Jacobs, Versace, Dolce & Gabbana, Fendi, Tod’s as well as an exclusive Louis Vuitton boutique.
“Starting in mid 2009, eLuxury’s new mission will be to create an ‘e-window’ into the world of luxury, by serving as an information reference for luxury in fashion, art de vivre, leather goods, wines and spirits, watches and jewelry, gastronomy, cars, yachts and services,” the spokeswoman said.