Crisis Conference
June 01, 18It was supposed to be a showpiece event – the highlight of the
The
Such was the need to do 'something' that more than 500 members of the international diamond community took part in the
The general message issued throughout the forum was that the current situation is directly related to financial liquidity in the wider economic world and not to the fundamentals of the diamond business, which is ultimately true but offers little comfort to those whose businesses have been stunted by the global slowdown.
Nevertheless, the forum at least showed that the major players at the upper end of the pipeline – notably De Beers and Alrosa – are paying heed to calls to act responsibly and not to continue flooding the market with unnecessary rough – at least in the short term. This is widely regarded as a popular move that will help to shore up prices.
Although the conference was born out of panic, or at least attempts to sooth the industry, some speakers did managed to put the situation in a more positive light. Among them was Industry analyst and event moderator Chaim Even-Zohar who crunched the numbers and gave his estimate that diamonds at the retail level will fall about 10 percent over 2009. Working backwards, he said this translates into a decrease in demand at wholesale of about 20 percent and a 35 percent fall in the amount of rough diamonds required. Speaking with the authority of years of experience, Even-Zohar said, "Let us keep things in perspective, under current circumstances a 10 percent fall in demand at retail is not the end of the world."
Nevertheless, a call for action went out at the conference to take immediate action. "“Regardless of the length of this recession, it is clear that we need to take action now, and we must do with a belief that we can succeed. After all, our industry has prospered for centuries. This by no means is the first crisis in our industry, and yet we have always endured and succeeded. This knowledge should at least provide us all here with a great degree of confidence,” said Freddy J. Hanard, CEO of the AWDC.
I think 2009 will be a very challenging year in terms of both sales and collections. However, I feel that if one is sophisticated enough, by thinking out of the box, there are still ways to overcome these challenges and profit from the current situation. To come out of the situation even stronger, we are strengthening our existing client network, mainly our most loyal clients. Since our niche is fancy color diamonds, which are very rare and of limited supply, rather than reducing prices, we are developing ways to add value to our clients in terms of marketing support and more flexible payment terms. We are helping our clients overcome their own challenges in selling this product. In terms of inventory, it is more focused on our clients' exact needs but at this point we are not considering reducing prices. For new customers, we are applying stricter payment terms. With our existing clients, we are trying to be more flexible in order to help them overcome these challenging times. Overall, we say, don’t panic! Diamonds are still the rarest luxury item on the face of the earth… Finally, I feel that private customers will start buying fancy color diamonds as a financial investment rather than as a luxury item. Rachminov Diamonds 1891 |