James Allen Unveils New Site

JamesAllen.com, the second largest online retailer of diamonds, has recently launched a new site. The company said that it invested more than a year on research and development.

According to the company, the new site makes shopping for diamond engagement rings online more practical thanks to user interface improvements. “The changes are sweeping, and will define a new era of online retail,” the company said in a release.

In a bid to overcome buyer apprehension, it added the 3HD Player that lets prospective buyers experience engagement rings, diamond pendants and diamond studs on the site in a clear, definitive way.

Along with real diamond photos, certification from the leading gemological institutes, and a new and improved Virtual Loupe™ that lets you see each diamond magnified the way a jeweler does, James Allen expects that purchasing high-quality jewelry online will no longer be an alternative but the standard.

James Allen released a new Facebook application, aimed to be an entertaining and interactive way to engage friends and get useful opinions.

“This year we’re really going for the gold,” said James Schultz, founder and president of JamesAllen.com. “Our new technology is the best there is, and our interface is the most exciting. JamesAllen.com is the premier online diamond retailer because we offer what no one else does.”