Stuller Gets Jewelers Out From Behind the Bench

(IDEX Online News) - With the recent launch of its new “bench-centric” community, benchjeweler.com, Lafayette-based Sightholder Stuller Inc. said it was looking back to its roots for inspiration.

“We were built on componentry,” said the company’s founder, Matthew Stuller. “Findings, tools, mountings – they’re our core business and a staple in our industry.”

The website, which was previously known as stullerbench.com, is designed to appeal both to the bench jeweler and to the hobbyist.

The community site blends social media with content from reference articles and tips to artisan-inspired photography. “We wanted to create a space that bench jewelers could relate to and identify with,” said Elizabeth Brehmer, vice president of findings.

On the website, users can create a free “myBench” profile, which allows them to network, participate in forum discussions and messaging, share and follow reviews, projects, polls and galleries.

The site enables them to chat live with Stuller’s technical experts and receive same-day answers to trade questions, access libraries of reference materials, videos and webinars and view featured articles and techniques.

In addition, users can also access trade tools, news and specials and receive early notification of new products and members-only discounts and specials.