Inside India

January 30, 12 by

This month’s Focus looks at the always diverse country of India. While the Indian jewelry industry was once dominated by gold, gold, gold, these days, consumers are turning their attention to diamonds and brands.

And, like customers everywhere, Indian buyers are increasingly concerned about issues of consumer confidence and transparency when it comes to their diamond purchases.

Changes are also afoot in the way that diamonds and jewelry are being bought, with many more consumers turning to the Internet for better prices and wider choices.

So what does this mean for the traditional industry and where is the Indian consumer headed? IDEX Magazine - India Retail editor-in-chief Vinod Kuriyan offers an insider’s view on the present and the future of the Indian industry.

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