Good Business at Vicenzaoro Winter
January 17, 12
(IDEX Online News)
Jewelry by Isabelle Langlois
Chief among the former is Pesavento, an Italian-based company offering big, bold and beautiful designs. One of the most eye catching collections in its vitrine is the "Dreams Dust" line, whose pieces – including rings and bracelets – are coated in an application of colored reflecting particles. While the products are certainly attractive and unusual, no doubt part of the company’s popularity at the show is because it works only in silver.
One designer who is – for the most part – keeping her materials precious is Isabelle Langlois, who had decorated her small display case in the "Glamroom" trend hall with macaroons. The colors of the patisseries perfectly match the French designer’s candy colored jewelry, which relies heavily on perfectly cut gemstones.
Langlois says she is very pleased with the performance of the show so far. She has seen a far larger number of visitors than at the previous edition of the fair in September and certainly far above the numbers who visited the exhibition in January 2011.
"Last January, just the first two days were busy, but after that the show really emptied out,” she says. “I didn’t see a single client during the final four days of the show." That’s not the case this year. As for who she has been seeing, Langlois says there are a lot of Americans at the show, as well as many Turkish wholesalers. So far, she has sold to clients from Austria, Germany, France, Japan and America and is hopeful that the remaining days of the exhibition will bring further sales.
Over in the B1 hall, which houses some of the biggest names at the show, such as Cielo Venezia, Fope and Zydo, a first time exhibiting company is thrilled at how well the show has gone so far. While Brumani may be a well-known name, the only European show it had previously exhibited at was Baselworld; a situation it has been trying to rectify for the last three years. Now, with its inaugural debut at the Vicenza, Eduardo Brüner, marketing and style director for the company, is extremely enthusiastic about the show.
"As first time exhibitors, the show has been well ahead of my expectations. We have seen regular and new clients," he says in between appointments. Among the countries he has done business with are South Africa, Turkey, Kazakhstan, the Ukraine, Italy and Portugal.
Although Brazil currently has such a strong economy, and a thriving domestic retail market, Bruner is conscious of the effects of the situation on the rest of the world. "The crisis exists, and our clients are feeling it, but they are looking for something new and unusual to introduce to their customers to catch their attention; we are doing that."
He explains the popularity of Brumani's jewelry as translating the movement, vibrancy and sensuality of Brazil into designs that are easily understood around the world.
Vicenzaoro Winter runs until January 19.