Indian Diamond Jewelry Brands Offer Valentine's Day Discounts

(IDEX Online News) - India’s leading diamond jewelry brands have launched a combined initiative for Valentine's Day. Running from January 25 through February 26, the month-long initiative offers consumers a flat 20 percent discount on all diamond jewelry.

Called the "Season of Love", the initiative is an Indian iteration of the international "Leading Jewelers of the World" banner. Participating brands include Asmi, Gili, D'Damas, Nakshatra, Sangini, Diya, Parineeta, G Divas, Menz and Sagaee as well as the jewellery available at leading jewellery stores like Gitanjali Jewels, Maya Jewels, Shuddhi Jewels and Jewel Souk.

“Diamonds are the most appropriate symbols of love and so we are offering them to our customers at attractive prices to enable them to celebrate love and relationships throughout the month. With this in mind we have created an exclusive ‘Season of Love’ offer through which consumers can choose from a wide selection of beautiful attractive and stunning diamond jewelry and avail of the flat 20 percent discount as well,” says Shardah Uniyal, the Gitanjali Group's vice president for marketing.