Hong Kong Fair to Offer Free Digital Marketing Workshops

(IDEX Online News) – Free digital marketing workshops will be on offer during the upcoming September Hong Kong Jewellery and Gem Fair 2012. The seminars will be given by JewelleryNetAsia.

The workshops will take place at the fairground in the morning ahead of the show's daily opening.

A similar set of seminars was given during the June Hong Kong Jewellery and Gem Show and based on their success, show organizers UBM Asia decided to repeat the venture.

"We received very positive feedback from participants, exhibitors and visitors. With the workshops, we intend to break down the challenges of the digital environment into simple steps. Participants walk away with tangible knowledge," said Jerome Hainz, manager of eBusiness at UBM Asia. "Many jewelry professionals have difficulties in keeping up with the fast developments online. But using digital channels as tools to generate new leads and nurture existing business can generate a significant advantage."

The presentations not only include know-how and practical tips but also statistics and data taken from JewelleryNet's original research and analytics.

The presentations will be staged September 20 and 21 at AsiaWorld-Expo and September 22 and 24 at Hong Kong Exhibition and Convention Center.