Pandora Launches Seventh Annual Pink Collection

This year’s addition is a snow-white Murano glass charm, delicately embellished with the signature Pink Ribbon, which is emblematic of the global battle against the disease.

The new charm is set in a sterling silver inner ring. For each Pink Ribbon collection charm sold, Pandora will donate a percentage of the sale to breast cancer organizations across the globe.

In the U.S., the company has pledged a minimum guaranteed donation of $1 million to Susan G. Komen for the Cure, with 5 percent of the retail price of select charms, necklaces and pendants going to support Komen for the Cure.

Donations received in connection with product sales in Canada benefit the Canadian Breast Cancer Foundation.