Helzberg Proposal App Wins Two Appy Awards
March 19, 13
(IDEX Online News) – It may have been designed to help men navigate the engagement process, but Helzberg Diamonds’ smartphone app, Proposal Pro: A Complete Guide to Popping the Question, has walked away from the annual South by Southwest Conference (SXSW) with two Appy Awards.
The smartphone app won awards in both the Lifestyle and Utilities categories and was also a finalist in the Marketing/Branding/Advertising category.
Helzberg Diamonds released the app in December 2012. The company said downloads had exceeded expectations and will have three major releases this year with added functionality.
“We want to be a resource to our customers beyond their ring purchase. As the bridal authority, we know finding the perfect ring is one piece of the proposal process, and our goal is to help customers through each step,” said Beryl Raff, chairman and CEO of Helzberg Diamonds.
The Appy Awards recognize the best applications in the mobile, social and online space.