Jewelry Spend to Rise This Mother’s Day

(IDEX Online News) – Spending on jewelry is set to rise this Mother’s Day with some 34 percent of gift givers planning on gifting something sparkly to their moms or other women in their life. According to the National Retail Federation’s Mother’s Day spending survey conducted by BIGinsight, jewelry spending will increase to $4.2 billion, up from $3.7 billion last year.

According to the survey, consumers will spend an average of $168.94, up 11 percent from last year’s $152.52. Total spending is expected to reach $20.7 billion.

As well as jewelry, electronics look to be a popular gift. The survey found 14.1 percent – the highest in the survey’s history – of shoppers this Mother’s Day will spend more than $2.3 billion on electronics, up from $1.6 billion last year.

Additionally, gift givers will splurge on a special outing, such as brunch or dinner ($3.5 billion), flowers ($2.3 billion), gift cards ($2 billion), clothing or clothing accessories ($1.7 billion), and personal service gifts, such as a day at the spa ($1.5 billion).

When it comes to where people will shop, the survey found 34.4 percent of gift buyers will shop at a department store. Other shoppers will head to discount stores (29.1 percent), specialty stores including jewelers, florists and electronics stores (36.6 percent) and specialty clothing stores (8.9 percent). Nearly three in 10 (28.5 percent) Americans will buy their gifts online, up from 25.6 percent last year and the highest in the survey’s 10-year history.

In addition to celebrating “mom,” Americans will buy Mother’s Day gifts for other women in their life, including their wife (23.6 percent), daughter (10.5 percent), grandmother (8.5 percent) and sister (8.2 percent). However, most will buy for their mother or stepmother (65.2 percent).