(IDEX Online News) – Upscale jeweler Tiffany & Co. plans to open its first wholly owned store in Moscow's famous GUM department store in Red Square.

 

The two-level store will cover around 420 square meters (approximately 4,520 square feet) in Moscow’s leading luxury shopping and art and culture area, and is expected to be opened in the first quarter 2014.

 

"Establishing a presence at this preeminent department store is a milestone in our growth strategy as a leading global luxury brand and underscores the importance of the Russian market," said Frederic Cumenal, executive vice president, Tiffany & Co.

 

The outlet will offer engagement rings such as the Tiffany Setting, and jewels set with yellow and pink diamonds. Jewelry by designers Elsa Peretti, Jean Schlumberger and Paloma Picasso will also be available.

 

The store's interior will feature archival motifs symbolic of Tiffany's heritage established over 175 years. They include the color Tiffany Blue, polished stainless steel details with a wheat leaf pattern that frames the entrance of the jeweler's Fifth Avenue flagship store, marble and amazonite floors, and custom furnishings inspired by the stained glass works of Art Nouveau designer Louis Comfort Tiffany, son of the company's founder, Charles Lewis Tiffany.

 

Tiffany & Co. operates jewelry stores in the Americas, Asia-Pacific, Japan, Europe and the United Arab Emirates.