UK Jewelry Shows Rebranded to Emphasize Watches

(IDEX Online News) – The Jewellery Show Birmingham and The Jewellery Show London are being re-branded as Jewellery & Watch Show Birmingham and Jewellery & Watch Show London to reflect the growing importance of the watch sector to the UK market.

Industry research commissioned by market research firm Mintel found that there was an 11.5 percent year-on-year increase in watch sales in the full-year to February 2013, while the average amount spent on a watch has risen by 11 percent since 2007.

“This name change demonstrates that we are listening to the industry and responding to the growth in watch sales,” says Julie Driscoll, portfolio director of I2i Events, which organizes the shows. “Although jewelry and watches are distinct categories in the sector, we are providing a platform for buyers to view both at two very important times of year in the jewelry buying calendar.

As a result of the re-brand there will be an increased prominence of watches on site at both events with watches also used on the catwalk in the marketing campaign in the run up to the shows.

The Jewellery & Watch Show Birmingham takes place at Birmingham’s NEC from February 2-6, 2014 while The Jewellery & Watch Show London will be held at London’s Somerset House from June 1-2, 2014.