Helzberg Debuts Platinum Bridal Collection in Conjunction with PGI

(IDEX Online News) – US retailer Helzberg Diamonds, in conjunction with Platinum Guild International (PGI USA,) is officially launching its new platinum collection of engagement rings and wedding bands in select stores nationwide this month.

To help support the collection, PGI USA is providing in-store platinum training and also offering online training.

The platinum styles will be featured in Helzberg’s advertising as well as in-store brochures and counter signs.

“At Helzberg, we strive to make the experience of purchasing an engagement ring and wedding band a truly special one.  We believe that by offering a couple platinum rings and bands, we are offering a quality that symbolizes their lifelong journey,” said CEO Beryl Raff.