Pandora Teams-Up with Major League Baseball
October 17, 13
(IDEX Online News) – Jewelry mega-brand Pandora has teamed up Major League Baseball Properties (MLBP) to introduce a collection of Pandora charms representing the leagues’ 30 MLB clubs. The agreement is the first-ever sports licensing agreement for Pandora Jewelry.
MLB club logos will be featured on Pandora's sterling silver Unforgettable Moments dangle and Pau Amarelo, yellow, wood charm. More MLB-themed items will be introduced in 2014.
"Men aren't the only ones who watch sports these days, women are huge sports enthusiasts as well," said Beth Moeri, senior vice president, Merchandising, Pandora Americas. "There's not a week that goes by that we don't receive feedback from consumers requesting a more robust assortment of sports-related Pandora charms, so we're glad we can finally give them an opportunity to cheer on their favorite MLB teams."
"Women comprise almost half of baseball's fan base and we are continuously seeking creative and fashionable ways to appeal to such a significant audience,” said Howard Smith, senior vice president, Major League Baseball Properties.
MLN charms retail for $65.