Thanksgiving Day Internet Sales up 20% on Year

(IDEX Online News) – IBM Digital Analytics Benchmark reported that U.S. online retail sales jumped close to 20 percent on the year on Thanksgiving Day, with the average order value being $127.59.

The firm, which monitors traffic and sales for 800 retail websites, said that traffic from mobile devices surged 32 percent from Thanksgiving Day last year and generated almost 43 percent of total traffic. Meanwhile, sales via mobile devices accounted for nearly 26 percent of online sales, a rise of 49 percent from last year.

In a breakdown regarding mobile devices, smartphones created 26.6 percent of all online traffic while tablets accounted for 15.3 percent. But in a twist, tablets were responsible for 16.5 percent of the online sales, which was close to twice those transactedon smartphones.

In addition, the average transaction value of purchases by tablet users was $126.49 compared with $110 for smartphone users.