Chow Tai Fook, Forevermark And Crossworks Launch 'Magic Square'

(IDEX Online News) – Chow Tai Fook, Forevermark and Crossworks have teamed up to launch the 'Magic Square' ideal square cut diamond collection in Chow Tai Fook stores in Greater China.

The Chow Tai Fook collection uses ideal square cut diamonds designed by Candian diamond manufacturer Crossworks, and is being sold through the De Beers Forevermark brand. The diamonds are set in platinum and target women living in Chinese cities.

The ideal square is made up of 68 facets, with eight sides, eight arrows and eight hearts.  

Alan Chan, Group Brand Director of Chow Tai Fook said the collection "brings a new dimension to the Chow Tai Fook diamond offering to the consumer in Greater China".

Meanwhile, Bryan Piao, Senior Trade Marketing Manager at Forevermark, said the Magic Square launch was a part of the philosophy of Forevermark to bring responsibly sourced diamonds to consumers.

Uri Ariel, President of Crossworks, said it had taken his company more than three years to create the diamond.

Chow Tai Fook signed a supply and licensing agreement with Crossworks in July 2013 to provide the ideal square that exhibits the hearts and arrows pattern, and authorizes the firm as the only distributor of in the Greater China market. It has more than 1,950 points of sale in more than 400 cities in Greater China, Singapore and Malaysia.