HRD Antwerp and World Diamond Mark Sign MoU

(IDEX Online News) – The World Diamond Mark Foundation (WDMF) has signed a Memorandum of Understanding (MoU) with HRD Antwerp to form a strategic partnership so that HRD can begin offering the WDM diamond sales training to WDM-accredited retail members (ADDs).

The collaboration will be inaugurated in Turkey. Once this pilot has been proven to be successful, HRD will offer the WDM diamond sales training globally.

“HRD Antwerp will be instrumental in multiplying the numbers of Authorized Diamond Dealers around the globe and establish consumer confidence in ADD network," said HRD Antwerp CEO Serge Couvreur.

WDMF chairman Alex Popov said the MoU is an important step toward the proliferation of the WDM programs. "HRD Antwerp and WDM both seek to sustain and improve consumer confidence for diamond and diamond jewelry worldwide. WDM's main objective is to accredit retailers and multiply the sales in diamond markets."

The WDM's global objective is to ensure the health and future growth of the diamond and jewelry industry in the luxury market sector. It is based on three principles: the education of jewelry retailers about diamonds, confidence building among consumers with the WDM accreditation program and the creation of a generic marketing program to promote diamonds and diamond jewelry, based on the ADD concept.