De Beers Bringing Forevermark Diamond Brand To UK Market

(IDEX Online) – The De Beers Forevermark diamond brand will be expanding into the United Kingdom and Ireland this fall.

Forevermark said in a statement that Crossworks Manufacturing Ltd. has been appointed as the only licensee partner and will be working with a select number of retailers to bring Forevermark diamonds to the two countries.

Forevermark CEO Stephen Lussier commented, “London is home to Forevermark’s global headquarters so this is a very important launch for us. Although only six years old, Forevermark is already well established as one of the world’s leading diamond brands available in over 1,300 high end retail stores in 29 markets around the world.”

Working closely with Forevermark, Crossworks has launched the brand in Australia and Canada. Dylan Dix, Group Executive, Marketing and External Relations said, “We look forward to working with leading retailers to introduce the world’s most carefully selected diamonds here...”

The UK and Ireland will be the first market in Western Europe to sell Forevermark diamonds. It follows the successful expansion and a growing international following in Asia, North America, the Middle East, Australia and Turkey.

Stephen Lussier added, “Forevermark provides retailers with the opportunity to differentiate their solitaire product ranges from the price orientated and online competitors and in all global markets has demonstrated the ability to engage consumers, improve margins and address consumer confidence issues around synthetics, treatments, responsible sourcing and integrity in grading.”