WDMF, GJEPC To Hold World Diamond Conference in Delhi

(IDEX Online News) – The World Diamond Mark Foundation (WDMF), together with India's Gem & Jewellery Export Promotion Council (GJEPC), is to hold an international World Diamond Conference in Delhi on December 11-12.

The conference will debate the future of diamonds and diamond jewelry in the global luxury consumer market.

The event will be attended by representatives of the world's leading diamond mining countries, major diamond producers, diamond and jewelry manufacturers, retailers and industry organizations.

It "will focus on the most urgent issue that worries the international diamond industry and trade: the revival of consumer enthusiasm for diamonds and the consequent increase of market share for diamond jewelry in the luxury sector. The World Diamond Mark Foundation, together with its early adopters and supporters, believes it holds the keys to the vehicle that will help boost consumer demand for diamonds and diamond jewelry," the organizations said in a statement.

"The global diamond industry is subject to challenging times," said WDMF Chairman Alex Popov. "Consumer demand for the category needs a tremendous boost and thus global marketing is a significant area that needs detailed deliberation. The World Diamond Conference is an effort to consolidate the industry under one roof and plan the way forward," Popov added.

Meanwhile, GJECP Chairman Vipul Shah said, "The conference's timing and location are more proof of India's changing role in the global gem and jewelry industry and trade. India is not only the world's major diamond producer; we are also a huge manufacturer of jewelry and, last but not least, an enormous, expanding consumer market. Also, with our economy growing strongly and with a middle class that continues to expand and develop a taste for luxury, a lot of the WDMF's marketing and promotion programs will fall on fertile ground."