Designer Alex Woo Partners with PGI to Create Charity Bee Icon

L-R Alex Woo, Actress Kerry Washington and Lyn Paolo

(IDEX Online News) – Designer Alex Woo has partnered with Platinum Guild International USA (PGI-USA) to create her first work in platinum. The limited edition Little Activist Icon pendant was designed in collaboration with costume designer and platinum ambassador Lyn Paolo and supports the Haagen Dazs loves Honey Bees program.

Designed in platinum and accented with fancy vivid yellow diamonds, the pendant hangs from a diamond cut platinum chain and retails for $1,898. The limited-edition icon will be sold on www.alexwoo.com and proceeds will go to the program, which donates money to honey bee research.

“My fine jewelry collection is classic, personal, and wearable every day, so it was exciting to be creating this new pendant in Platinum, as it still captures the essence of all my trademark Little Icons, but in a luxurious new way," said Woo, who is well known in the industry for her charitable efforts.