R2Net - JamesAllen.com Sign $25M Growth Financing

(IDEX Online) – R2Net - JamesAllen.com, one of the two largest diamond and bridal jewelry e-commerce platforms in the U.S. announced today that is has secured $25 million in growth funding from Israel Growth Partners (IGP). 

The money raised will be used to fund R2Net’s "aggressive growth strategy," the firm said. As part of this strategy, the company recently acquired and consolidated the operations of Segoma Inc - an innovative provider of advanced diamond imaging technology, and Brio Animation Studio Ltd - a groundbreaking visualization and augmented reality studio.

In addition, R2Net’s ecommerce brand - JamesAllen.com - has recently launched a ‘store-in-store’ joint venture with Sears, one of the largest brick and mortar retailers in the U.S.

JamesAllen.com seamlessly integrates smart phones, tablets and PCs, as well as virtual kiosks, which enables the digital generation to easily shop for diamond jewelry in an interactive, personalized and familiar environment.

In addition to its direct-to-consumer business, R2Net operates a B2B platform that serves the online diamond sales of giants such as Signet Jewelers, the largest jewelry retailer in the world with 3,500 retail stores worldwide.

R2Net has built a sophisticated e-commerce and supply chain platform, which ties the entire span of the diamond industry’s ecosystem, including diamond and jewelry manufacturers, retailers and consumers. R2Net’s B2B platform utilizes advanced imaging and visualization technologies to capture and display diamonds and jewelry at a quality that surpasses a jeweler’s loupe, thus enabling manufacturers to dramatically cut the lead times and costs of global diamond trade. 

Each diamond and ring on JamesAllen.com is displayed using proprietary 360-degree Display Technology which allows customers to see and interact with diamonds and rings from the comfort of their home.