MJSA to Launch Retail Link to Connect Members
January 21, 15
(IDEX Online News) – MJSA has announced MSJA Retail Link, a new benefit to help its members promote their latest finished jewelry lines and designs to retail customers.
The Retail Link, which is scheduled to launch in spring 2015, is a biannual print and digital publication that will be distributed to more than 20,000 retailers from small independents to major chains.
“Our members have told us that what they most want from MJSA is for us to connect them with customers," said MJSA president and CEO David W. Cochran.
“While our shows and other publications – including MJSA Expo New York and MJSA Journal – primarily connect manufacturers and designers with suppliers to the trade, the Retail Link will focus on the other side of the supply chain, providing a convenient way for retailers to see our members' finished jewelry."
All MJSA standard-level members will be entitled to a free placement in the Retail Link, consisting of an image, descriptive text and key points such as delivery times and terms, selling points, and customization options. It will also include articles on current fashion and consumer trends and tips for customization.
MJSA is the US trade association dedicated to professional excellence in jewelry making and design.