Sarine North America Appoints New VP of Sales

(IDEX Online News) – Sarine North America, Inc., a wholly-owned subsidiary of diamond technology toolmaker Sarine Technologies Ltd has appointed Brad Campbell to the post of vice president of sales.

Campbell has more than 35 years of executive level experience in the diamond jewelry industry, primarily in the US. He spent much of his career at Morgan Jewelers, ultimately serving as VP of Merchandising and then as president.

“At Sarine, my ultimate goal will be to serve the ever changing needs of millennial consumers, in order to meet and exceed their expectations of our industry,” said Campbell. “I look forward to working together with diamond retailers and their suppliers to enhance the diamond buying experience.”

"We are currently undergoing a major expansion of our activities in the polished diamonds trade and retail market,” said Sarine CEO Uzi Levami. “Mr. Campbell's extensive experience, insight and networks in the diamond retail industry will be a major addition to our team and will accelerate the rollout of our pipeline of trade and retail solutions."

Sarine Technologies recently launched a new suite of solutions to enhance the online sales experience, connect to the in-store environment and support the diamond sourcing process.