Jewelers Mutual Insurance Company Launches "For All Its Worth" campaign

(IDEX Online News) – Jewelers Mutual insurance company has launched a new ad campaign for consumers as well as the jewelry industry.

The “For All Its Worth” campaign features real couples reflecting on their love story and the many moments leading up to and behind their engagement rings.

The consumer campaign spans online video, print, digital and radio with the overarching theme extending to the jewelry trade with creative, geared-toward jewelry businesses, manufacturers and wholesalers.

"The campaign is driven by emotion and gets at the heart of the incredible sentimental value jewelry holds," said Jewelers Mutual chief marketing officer Trina Woldt. "It's about protecting the bond that exists and the moments that you've shared."

Jewelers Mutual also created a 60-second video for the jewelry industry showing the relationship between jewelers and their clients.