Richline Debuts Wearable Style News Website

(IDEX Online News) – The Richline Group has announced the launch of a wearables news website. The company says that WearableStyleNews.com “brings a unique ‘function needs fashion’ perspective to the rapidly growing world of wearables.”

The site will focus on the designers, technologists, and manufacturers who are leading the wearable industry. The blog features curated and original content, including interviews with industry talent such as Uri Keren, CEO and co-founder of Hermes Innovation, Scott Amyx of Amyx+McKinsey and Amanda Parkes, Chief of Technology & Research for Manufacture NY.

In addition to interviews and product profiles, the site will provide coverage of conferences and events.

“We believe the industry needed a new voice,” says Mark Hanna, CMO of the Richline Group. “Too much of the conversation is about the inventive technology and not enough time is spent on the design and style of these new products,” he adds. “[W]e’re hoping this blog will guide the industry to rethink its function-first approach.”