Pandora Expands Disney Alliance to Asia Pacific Region
October 12, 15
(IDEX Online News) – Jewelry company Pandora has expanded its strategic alliance with The Walt Disney Company (Disney), to roll out its Disney-themed jewelry in the Asia Pacific region. The collection will now be available in 13 markets in the region including Australia, China and Japan.
As part of the agreement, which begins in November, Pandora will be designated “Official Charm Bracelet” of Hong Kong Disneyland Resort and the upcoming Shanghai Disney Resort. PANDORA products will be sold in multiple locations inside both resorts and the Disney collection from PANDORA will also be available in PANDORA concept stores and shop-in-shops throughout the region.
This expands on the original Pandora and Disney alliance, which began in August 2014, in which the company created an original collection of Disney-themed jewelry for Walt Disney World Resort and Disneyland Resort as well as in Pandora stores throughout the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean.
"The reception of the Pandora Disney collection in North America has been amazing, and following discussions with Disney, we have together decided to expand the collaboration to include the Asia Pacific,” said Pandora CEO Anders Colding Friis.
“We believe that the collection will fit well with the population in Asia and Australia, and look forward to offer our Disney inspired products to our customers in the region.”