WDM to Host Consumer-Focused Workshop at VICENZAORO
January 19, 16
(IDEX Online News) – World Diamond Mark Foundation (WDM) has announced that it will hold a seminar in conjunction with Fiera di Vicenza, at the upcoming VICENZAORO January fair on diamond consumer expectations.
The session entitled “What consumers expect retailers to know about diamonds,” will be led by WDM’s international communications director, Ya’akov Almor, who will challenge the audience with questions about diamonds.
Almor said that potential customers approach retailers armed with information, and expect them to provide answers to their questions. Among the questions frequently asked are those relating to pricing, diamond provenance and lab-grown diamonds. Almor added that the aim of the workshop is to dispel any myths and confusion, while providing advice on where reliable, authoritative information can be sourced.
“Recent developments in the polished diamond business have been fast and furious,” he said, “and most retailers have difficulty keeping up with the information stream. And a lot of the information they are fed is often partial or incomplete.”
The consumer workshop will take place on January 25. The VICENZAORO January fair will take place from January 22-27.