Chow Tai Fook Launches Jewelry Academy Partnership

(IDEX Online) - Chow Tai Fook Jewellery Group Limited, in partnership with French jewelry school Haute Ecole de Joaillerie (HEJ), has launched the Loupe Jewellery Academy. The company said academy will shape the future by "incubating and inspiring forthcoming generations in the jewelry industry."

The academy, whose curriculum covers design, craftsmanship and sales and marketing, has already held its first high jewelry design course. The course, which was supervised by HEJ design director Sylvie Ballivet took place in June with 12 Chow Tai Fook designers. 

The academy launch is part of Chow Tai Fook's 10-year sustainability strategy. As part of this strategy, the jeweler said it hopes to engage jewelry professionals and passionate amateurs to further expand its educational program.

There are already plans for cooperation with GIA in the future.