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LVMH Boss "Wants to Buy Richemont"

February 28, 23 by John Jeffay

(IDEX Online) - The French luxury conglomerate LVMH is reported to be considering a possible takeover of its Swiss rival Richemont, owner of Cartier, the world's second-largest watchmaking brand.

Bernard Arnault, LVMH chairman and CEO - and currently the world's richest person - is eyeing the empire founded by South African businessman Johann Rupert in 1988, according to the Swiss newspaper Finanz und Wirtschaft. Rupert is said to oppose such a deal.

The newspaper says (translated from German): "It's still little more than a whisper. But in the luxury industry, there is whispered talk that Bernard Arnault … wants to take over Swiss competitor Richemont. 

"More specifically, he is said to be targeting Richemont's industry-leading jewelry brand, Cartier."

LVMH finally added Tiffany & Co to its list of 75 maisons in January 2021, after protracted negotiations and legal moves.  It paid $15.8bn.

Adding Cartier - second only to Rolex - to its portfolio, would increase its dominance in the jewelry sector.

Richemont controls 26 maisons, among them Chloe, Montblanc, IWC, A. Lange & Sohne, Van Cleef & Arpels, Jaeger-LeCoultre, Panerai, Piaget and Vacheron Constantin.

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