It was almost surrealistic. In a virtually empty sea-front hotel in Tel Aviv, a stone's throw away from the Dolphinarium Disco where last year a suicide bomber killed and maimed dozens of children, New York diamantaire Bill Goldberg was embracing, hugging and dancing with his Israeli factory workers and their wives.

Goldberg had come to Israel to tell his Israeli partner, Belami Diamonds and their two dozen staff members "we understand these are trying times in Israel and we are with you all the way. We are all one family. I want you to have a lovely evening in which you, for a few moments, can forget about the problems."

In days where meetings in Israel are either cancelled or postponed; in days where even rough suppliers think twice before visiting clients; in days in which many a buyer is using the "insurance argument" to justify a visit postponement, the small gesture of Bill Goldberg means a lot.

Surely Bill is not the only one and there are probably many more like him; we may just not be aware of them. We all like to forget politics; we like to do business as usual and we like to convince ourselves that life is normal. Nevertheless, somehow we're all concerned and worried.

What Bill did was heartwarming. Very much in character. And worth reflecting on...