Memo – strike that - Straight Talk

I’m not great with Memo’s. I usually don’t read them. If I even get them.

As such, I can imagine that clients who receive this IDEX Online Newsletter toward the end of the work week skip the memo and consequently quickly speed-read through the past week’s collected news items to see if they missed something.

So maybe, to give you something to think about and possibly brighten your weekend, you’re open to reading something else, entitled “Straight Talk?” Admittedly, it’s not a very original header, but it will make you hesitate for a second or two before moving on and some of you will then give it a read, as you may get something out of it.

As an industry professional who has worked - and still works - in several industry organizations as a communications director, spokesman and consultant, I am aware how much information is coming your way and how you dislike having to try separate the wheat from the chaff. And over time, there seem to be increasing amounts of chaff piling up on the proverbial thresh-floor of our industry news providers.

In one of my first conversations with my co-workers at IDEX – we are blessed with an excellent and experienced team - I made a point sharing my view that everything we do at IDEX Online and in the Magazine needs to be held against the yard stick of added value – added value to our clients and IDEX itself.

Therefore, I intend – praying I am not setting the bar too high – to try and write a concise piece toward the end of the week that may give our clients something to think about over the weekend. You noticed correctly that I did not use the word “readers” but “clients.” To define our readers as clients is to assure that you, too, will take away some added value with you.

These days, change does seem to come overnight, and this is true to our industry, too. I hope to be accompanying you, both in these messages and in IDEX Magazine, as these changes occur, try to identify them and make sense of them, and offer ideas on how to embrace these changes. You, on the other hand, may have you own ideas, and I’d love to hear them and possibly share them.

Then, I’d like to thank my predecessor, long-time colleague and friend Albert Robinson for his many years of work on this platform. As the new Editor-in Chief of IDEX Online & Magazine, I will try keep your attention and raise your interest and satisfaction - and sometimes your ire - for this publication and for the quality content the team endeavors to bring you.

Don’t hesitate to let me know your thoughts on how we can augment and improve the added value we bring you.

Always aim well and shoot straight.

I will do the same.

Ya'akov Almor, Editor-in-Chief