IDEX Online Poll: There Are Too Many Industry Trade Shows

Just Vegas? Or maybe Basel too? How about Hong Kong? Maybe all three, but how about the rest? Don’t our clients attend them, too? Or is it too much of an expense to exhibit at them all. The general sentiment seems that there is a glut of shows.

Last week we asked “Are there too many industry trade shows?” and the answer was a resounding 'Yes', with 97 percent of respondents giving a positive answer.

Over a third of respondents, 35 percent, said that “There are a lot, but I attend selectively”. Another 32 percent of respondents said that there are “Way too many shows, should be sliced by half” while 29 percent said “There should be no more than 3-4 shows a year”.

The remaining three percent said they don’t attend shows at all. Our poll had a fifth option “Not at all, the more the merrier”, which nobody selected.

This week we ask: What percent of your annual turnover do you spend on advertising & marketing?