Amazon Jewelry and Watches Sales More than Double in Q4
February 13, 07
Amazon.com announced that fourth quarter 2006 jewelry and watch sales increased more than 100 percent year-over-year. Watch sales increased 171 percent year-over-year, diamond stud earrings shipments grew 130 percent, and color gemstone jewelry sales rose 100 percent.
The online retailer did not provide specific figures, saying only that an increasing number of its customers are shopping in the jewelry and watch store, especially for important gift-giving occasions such as Valentine's Day and Mother's Day.
Earlier this month Amazon reported that quarterly net sales increased 34 percent to $3.99 billion. Annual net sales increased 26 percent to $10.71 billion.
Amazon carries more than 200 brands and 8,000 styles of watches, 800 of which were added in the fourth quarter. They range from a $15 Lego watch to a $500,000, 53 carat diamond Audemars Piguet watch.