Amazon Launches International Jewelry & Watches Stores

Amazon.com is adding its jewelry and watches store to its international sites Amazon.jp, Amazon.de and Amazon.co.uk. The online retailer’s second quarter diamond jewelry sales increased 260 percent.

Amazon is capitalizing on the increased interest its customers are exhibiting in jewelry. The company said that each quarter millions of customers are shopping their jewelry and watches store. Adding the stores to their United Kingdom, Germany and Japan sites was a logical step.

“We are thrilled to be able to offer our international customers the opportunity to purchase jewelry and watches online,” said Peter Lai, Director of Amazon.com Jewelry & Watches.

Second quarter jewelry sales increased significantly with colored gemstones sales increasing 169 percent and sterling silver sales increasing 107 percent.

Women's watch sales increased 100 percent, with top-selling brands such as Movado, Cartier, Omega, Tag Heuer, Baume Mercier and Invicta cited. Amazon.com's watch store also expanded its brand selection by adding Avirex, Marc Ecko, Nautica, Elle, Penguin and Technomarine.