Swarovski’s Jewellery Trend Forecast For The Coming Year

(IDEX Online News) – Swarovski Gems celebrated the tenth anniversary of its annual Gem Visions jewelry design and trend forecasting publication with a special edition. The Gem Visions 2013 publications is entitled Celebrate to mark ten years of continuous publication.

As it has in previous years, the publication offers Swarovski’s insight into the innovation and inspiration that is driving jewelry design trends for the coming year. The company says the special edition also looks at the evolution of the jewelry world.

Swarovski says, “Celebrate delves into the changing attitudes, dreams and desires of jewelry buyers, looking at the enduring appeal of gemstones and explores their profound meanings and messages in the context of today’s fast-changing markets.”

The company adds, “Most of all, Celebrate ties the Gem Visions anniversary to the spirit of celebration that is always an integral part of the jewelry-buying experience, highlighting the different underlying impulses that drive the desire for gems and jewels.

The company has encapsulated the celebratory trends in design by putting together creations under specific categories:

• Celebrate Yourself treats the gem and jewel rediscovered as the most powerful expression of individuality.
• Celebrate Love focuses on the emotions that are the soul of a jewel – celebrating love, occasions, achievements and milestones.
• Celebrate Life looks at the the gemstone as a life-affirming miracle of nature.
• Celebrate Time sees the gem as a work of art, gem-cutting as a true art form, inspiring today’s connoisseurship and appreciation of exquisite craftsmanship.
• Celebrate Light highlights the otherworldly light within each gemstone, the light of life, elevating and illuminating, the light that triggers emotions.

A whole range of designers from around the world has worked on translating Swarovski’s vision into actual jewelry that illustrates what is being described. The insights into global cultural megatrends that Swarovski sees as shaping the world and global markets, include such intangibles as the hunger for luxury in emerging markets, which is encapsulated in the True Luxury category; the concept of  fractional ownership, sharing and leasing lifestyles in a price-conscious world, bracketed in the Owner Less banner; the influence of augmented reality in Digital Marketing; the client’s involvement in the design process through new technology in  DIY Robotic Lab and the new ideals of feminity in Womanity.

The Gemstone Itself As The Focus

Gem Visions 2013 sees the focus shifting subtly away from complex design to the rare, important gemstone itself; the gem as the ultimate one-of-a-kind possession, made even more appealing by its investment potential.

In terms of design overall, the publication sees “a new sense of daring and conviction that  inspirations – whether from Glamazon femininity or super-technology, from myth and fable, or from the jewel’s intimate relationship with the body – that are interpreted in a style of contemporary fusion, perfectly integrating concept, form, material and craft.