Forevermark Introduces Diamond Asset Service Program

(IDEX Online News) – Forevermark has announced a partnership with Diamond Asset Advisors (DAA) to introduce a program exclusively for Forevermark Jewelers. The De Beers jewelry brand said the program will lead innovation in the diamond sector and increase value in the brand for small business owners around the country.

The program allows the brand’s partners to obtain Forevermark diamonds on advantageous cash terms. Under the terms of the program, the cost of the diamond is payable only when it is sold, but it may also be repaid earlier with no penalty.

This means that retailers can quickly add inventory at peak selling periods, carry larger diamonds and broaden their selection of diamonds without the heavy capital outlay up front.

Forevermark also announced a facilitated ecommerce pilot that allows retailers to grow their range of designs and sizes to match the full product offer on Forevermark.com. The brand said that customers pulled into store through an online purchase allow the Forevermark retailer to act as the showroom and as a resource for supplemental services.

“The dynamics of buying jewelry have changed,” said Forevermark US president Charles Stanley in his address at the Forevermark Forum.  

Together we are breaking the notion that consumers buy online for price. Ecommerce is the next step in our endeavor to bring profit back to independent jewelers and create value to consumers – keeping the diamond dream alive.”