Jared to Add PANDORA Boutiques to 200 Stores

(IDEX Online News) – Signet Jewelers has announced that it will be upgrading more than 200 of its Jared® The Galleria Of Jewelry stores to include new PANDORA shop-in-shop boutiques.

From next year, Signet will begin the process of installing enhanced PANDORA boutiques in more than 200 Jared stores, which will increase the PANDORA footprint to approximately 150 square feet.

“The PANDORA brand has been attracting an incremental customer base to Jared for years and we’re confident that the more branded presence of a shop-in-shop, a successful model of watch and jewelry boutiques in Jared and other Signet store brands, will serve an even greater number of PANDORA collectors, especially with the planned assortment expansion,” said Signet Jewelers CEO Mark Light.

"Jared has been a strong partner of PANDORA in the US for many years, and has played an important part in building the brand in the North America region" said Scott Burger, president PANDORA Americas.

Currently, PANDORA is available in 239 Jared stores across the US.