IGI To Air National Radio Campaign Aimed at Millennials

(IDEX Online News) – Following its consumer cable campaign, the International Gemological Institute (IGI) will air five radio spots in select markets on iHeartMedia – each aimed at providing consumer awareness and confidence aimed at millennials.

The radio spots will run from September 6 through to December 31 during busy morning and evening drive times. iHeartMedia reaches over 245 million monthly listeners in the United States.

"The IGI spots emphasize educating consumers on the need for independently authenticated and evaluated diamonds and gemstones, ultimately providing assurance they are truly getting what they are paying for – which is top-of-mind for cost-conscious millennials. The ads also offer jewelry care tips and information on birthstones," the IGI said in a statement.

IGI President Jerry Ehrenwald commented: “Our consumer-focused advertising initiatives continue to highlight the importance of confidence and, specifically, that IGI is an authoritative resource when purchasing diamonds and fine jewelry. Building that assurance is essential for both consumers and retailers.”