75% Rise in Amazon’s Diamond Sales

Diamond sales by Amazon increased more than 75 percent in the third quarter, the online retailer said Tuesday. The company, however, did not reveal how much in diamond sales it had.

Amazon said that each quarter, an increasing number of its millions of customers are shopping the Amazon.com Jewelry & Watches store, especially for important gift-giving occasions such as the holidays and Valentine's Day.

Top-sellers included a pair of 2-carat black diamond studs, the white gold Journey Curve 1/2-carat pendant and the yellow gold Journey Curve 2-carat pendant.

Amazon's diamond jewelry collection had 2,269 new styles launching in the third quarter, including an extensive number of styles of the black diamond collection.

Gemstones were very popular with Amazon customers in the third quarter. Over 240 new styles launched, including the top-selling white gold ruby and 2-carat diamond ring, a 14-karat white gold pink sapphire and diamond bracelet and 14-karat yellow gold four-prong round peridot stud earrings.

Amazon's Jewelry & Watches Store currently offers over 100,000 diamond jewelry and watch items, including 5,000 diamond watches, 16,000 pairs of diamond earrings, 22,000 diamond necklaces and 7,000 bracelets.