JA to Promote Silver and Platinum Wedding Jewelry on TV

(IDEX Online News) – Jewelers of America (JA) announced that it will collaborate with the Silver Promotion Service and Platinum Guild International to promote silver and platinum wedding jewelry on more than 30 morning shows across the US.

The national trade association for businesses serving for the fine jewelry marketplace hopes to increase awareness and excitement for platinum engagement rings and wedding bands, as well as silver jewelry gifts for brides, grooms and the wedding party.

The following jewelry designers will be featured on television as part of the media tour for silver gift ideas: Alex Woo, Ariva Fine Jewelry, Ed Levin, Frederic Duclos, Joryel Vera, LJD Designs, Martha Seely, Phillip Gavriel, and Samuel B. The following jewelry designers will be featured on television as part of the media tour for platinum engagement rings and wedding bands: AG Gems, Alexandra Mor, Everband, Gumuchian, Gurhan, K. Mita, Lashbrook, Leo Ingwer, LX Antwerp, Omi Privé, Phyllis Bergman for Mercury Ring, Scott West and Stuller.

“June is an important month to reach consumers with wedding jewelry education and gift ideas,” said JA director of PR & events Amanda Gizzi.

“On this tour, we will be featuring platinum engagement ring trends such as split shanks, colored gemstones and diamonds, updated halo settings along with the top wedding band styles for men and for women. Also featured will be the top silver gifts including silver with color, cufflinks and men’s bracelets, and personalized jewelry.”

The television tour will reach several states, including Texas, California, Florida, New York, Arizona and Massachusetts.